
When you spend your money on advertising, you absolutely must know what is working and why.
Consumers in Australia are not spending money the same way they used to. Advertising in newspapers, magazines and television has become a waste of advertising dollars for many small businesses.
These traditional advertising mediums cannot deliver the targeted traffic to businesses that they were once able to. Internet marketing allows the business owner to easily personalise offers to their clients and prospects, generate and store leads as well as tap into their previous customers information.
Potential Customers are surfing the internet now
10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was send emails and what's so big about that? Look how far we've come.
If your business is not active on the web, a competitor will start marketing the same service you offer online and since potential customers are online and your not there, you are no longer competition for that business.
This is the new reality.
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Intelligent advertising means being where your customers are, when they are, and giving them what they want.
It's simple.
Intelligent advertising means being in complete control of each dollar that goes into your ads, and then getting overwhelmed by more data than you need, telling you what works in your advertising and what doesn't, and how to get better real time results.
Remember, the internet is just one big bunch of computers. You can track everything.
You can see where customers came from
You can see how long they read your ad for
You can see what they clicked on
You can test product prices by making similar offers and tracking results
You can put up 2 pages and see which one sells best
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You know how to present your business to people better than anyone else. It's your specialty.
Imagine advertising that did not limit you to one 30 second spot.
Imagine instead, that your advertising could be like a wonderful educational journey, where your customers learn about you and your business over time, all because they want to know about you.
Imagine advertising that inspires loyalty in your customers.
When you teach your customers about your business over time, and serve them well, they become loyal to you. That means they ignore the competition because they like you better.
That... is Intelligent Advertising.
Building loyal customers over time is like building an army of volunteer salesman, who advertise for you because they like you.
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No more over priced newspaper ads.
No more coupon books that work but don't create real profit
No more overpriced and underused phone book advertising
You get the point
Why spend money on advertising methods that can't give you any idea of how well the advertising is working for your business?
That's like throwing money out the window.
Here is where we can help. TradeAllies Pty Ltd is Brisbane's most comprehensive Internet Marketing Management Company for offline businesses (brick & mortar). We are also the only firm who has built our very own network of geographical community sites in key shopping suburbs around Brisbane providing our clients with even easier ways to target market online. Among other things, we specialise in Direct Response Email Marketing and practice everything we preach.
Your customers are smart, and they want to know about your business, and they want more than a 30 second commercial.
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You can't get better than that.
Find below, all the ways we can help your business grow. Getting online prospects into your physical store or calling you with an interest in your goods & services is our #1 concern for our clients. We use our expertise in the intelligent advertising to test small and find all the possible techniques to maximise your profits.
Testing is what large companies have been doing for decades & its only now the internet has evened the playing field. After an intital consultation we test all the online marketing tactics that will make sense for your business. We will always base our advice for your business on the intitial test results.
We will never continue an advertising campaign that is not profitable to our client.
We aren't like other IT firms, we are marketers first, and geeks second. May 2009 be your best year in business ever!
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