Be A Person of Integrity

Your favorite hamburger does not taste the same ever since the lone outlet branched out into a dozen other sites. The service in your favorite barber shop suddenly became lackluster after they acquired new equipments and their clientele increased. Somehow, the cake on your local bakeshop does not taste as creamy as before right after they bought another store and expanded their operations. That is the dilemma that engulfs most outfits whenever they increase in size and popularity. The original formula that made them famous somehow gets lost or diminishes as soon as the masses arrive.

That is not the case with Google. Google is still what it is when it started four years ago, a search engine. It did not deviate from the original service that it offered, it did not complicate its system, it did not add additional clutter to what it was. That is the reason why when people want to search, a huge percentage of them turn to Google for help. It offers the cleanest way to search, no links to calendaring or live chats. It is so straightforward colossal multinational companies like Cisco, Yahoo and Red Hat use Google as their official search facility to assist their customers hit upon the information that they need. Quick, simple, and incredibly efficient.

Loading time is as rapid as can be considering the only focus of the engine is to search. Two years in a row, Google won the Webby Awards for best practices in the web in 2002 and the People’s Voice Webby Awards for best technical achievement in 2000. Instead of capitalizing on its popularity and veering away from just plain searching but also sponsoring paying advertisers, Google stuck to its fundamental goal, to serve as a search engine. Of course, it has paid ads on its list and you will see them tagged as sponsored links but they have not been prioritized on its searches. To top it all off, even their rivals are forced to use Google because of its simplicity and speed.

As a lesson, stick to your company’s fundamentals, the ones that made you tick. Always keep in mind that it is what sets you apart from the rest and integrity is the only thing your competitors cannot steal. Continue with integrity, staying true to the company’s original ideals and goals. That is what made the companies that you have grown with linger on through the years.