The ABCs Of Sleeping Better Before, During And After Trade Shows

All of us, whatever our trade is, belong to a particular segment in our society that has an association or organization of some sort. In fact, in some trades, like pharmaceuticals, and medicine, there are at least two or three organizations on each area of specialization. And much more, there are you might be surprised, sub-organizations based on hierarchy, tenure, and/or class. Take for example the medical field. There are thousands of medical associations and underneath those umbrella organizations, there are sub-groups, i.e., American Heart Association – American College of Chest Physicians. In the engineering domain, Civil Engineering has Structural Engineering underneath it. Now, all these associations conduct fellowship conferences and conventions at the very least once a year. And these activities are called trade shows or conventions.

The challenge in attending these trade shows is how you get the most from them. More than most, of these conferences are set up in resorts or hotels far from where the organization was founded, the sights and sounds distracting you from the true goal of your presence, get as much information as possible to help you in your trade and expand your network for future references. This is where the dilemma lies. There are trade ethics and safeguards that we should put in place not only for us but most especially if we have employees attending such events, the latter presenting the most issues. Here are few pointers when gracing trade shows that you can use and share with your subordinates.

• Even if the theme of the event is about solidarity, union, or strengthening the organization, keep in mind that there would always be competitors within your area of expertise. In fact, everyone in the convention is a competitor. So, be very wary in giving out your trade practices, especially the ones that you think makes you tick.
• Refrain from discussing your marketing strategy, and if the situation calls for it, speak in a low voice. Believe me, some individuals or groups attend these events just to spy on other business entities.
• Each show or event has its own set of guidelines. Know these rules and make sure you apply them to the letter. You do not want to be caught in an embarrassing situation in front of your peers just because you did not read the “Restricted Area” sign.
• Use your cell phones appropriately. Again, you might be discussing sensitive matters over the phone out in the open where everyone can hear you.
• Look respectable. Make sure your employees dress in a proper manner during these conventions. Remember, the way you present yourself reflects your company’s image and work ethics.
• Lastly, when with peers, avoid conferring about specific issues about the company you work for. Bear in mind, you are not alone.